The music business and jingle world have evolved tremendously over the last decade. Major disruptions like the democratization of studio technology and the decline in CD sales have clarified the role of the “jingle composer.” So says partner/CD Ravi Krishnaswami in an engaging four-part blog series called Stuff I’ve Learned Writing Music For Advertising at NewMusicBox, a publication of NewMusicUSA, a highly respected organization promoting new music.
Here are links to each part:
It’s a COPILOT tradition to end the year by sending you a lovingly curated mixtape. We’re still just two music nerds eagerly sharing opinions and new discoveries, and we always love hearing from you. Commenting is enabled on this post!
The fall release of Dishonored 2 was a big event for us at COPILOT. First of all, the game was recently named Game Of The Year by PC Gamer Magazine. It’s also up for GOTY at IGN. Why are we so excited?
Deep inside Karnaca, players have discovered a pair of street musicians. Finding these songs is a big achievement in the game, and we were really excited to start seeing game capture videos pop up on Youtube (we’ve collected them here). After all, we wrote and recorded these songs, which mine the culture and history of the fictional island of Serkonos. We really loved working on these and have been excited to see them embraced by the gaming community. Even cooler, “Sands of Serkonos” actually appears as the end credits songs:
On 15, Aug 2016 | In News |
In honor of the 2016 Rio Olympic Games, COPILOT continued its partnership with Anomaly to create this series of ridiculous Olympic related spots. Bringing life to Cherry, Blue Razz, Watermelon, Apple and Grape Gang required some serious imagination and some not-at-all-serious sound design.
Check out the whole campaign here:
Picking up a trophy for the fourth consecutive year, COPILOT’s work for Jell-O won the AMP (Association of Music Producers) Award for Best Execution of a Sonic ID or Logo. What makes the AMP Awards special is that it is entirely created by and created for the musicians working in this specialized field. We’re humbled to get recognition from our colleagues and excited to share this win with Leo Burnett and Jell-O, who placed their iconic melody in our hands.
On 15, Jun 2016 | In News |
“I absolutely love Fleetwood Mac, and I really wanted to tease out the darkness of that song while bringing it into the Dishonored unverse,” COPILOT Creative Director Ravi Krishnaswami said after the trailer debuted at the E3 Gaming Expo in Los Angeles. As anticipation grows for the fall release of Dishonored 2, gamers have continued to call for the full song to be released.
We’re thrilled to be part of World Wildlife Fund’s amazing “Together” app, which was just refreshed as part of Apple’s “Apps for Earth” initiative. Partner/CD Ravi Krishnaswami, a/k/a Hybird composed an original song and underscore for the app, its trailer, and its “shareable video,” which were designed by AKQA (DC). The song “Together” is part of a three song debut E.P. available to stream on Spotify and SoundCloud, and to purchase at iTunes and Amazon. “Underneath the Wild Blue Light” appears in WWF’s recent “Explore” eBook. Our music was provided pro-bono for WWF and a portion of digital sales will be donated back to the organization. Click below to learn more and to stream the songs now!
On 12, Apr 2016 | In News |
We’re humbled and honored to announce that Jason has been elected national board president of Association of Music Producers (AMP). We believe our industry evolves through both cooperation and vibrant debate, and AMP provides that platform. Raise a glass to Mr. President!
“It’s an honor to be able to represent my colleagues, peers and friends as president of the Association of Music Producers,” said Menkes. “It’s an exciting time to take the reins, as our industry is in a constant state of adaptation and reinvention.
Read more at shootonline.com.
It’s been a long standing COPILOT tradition to end the year by sharing some of the music that’s inspired us the most. And without fail, we hear from you and we all go back to where we began with music, a bunch of fans trading opinions and new discoveries.
On 04, Dec 2015 | In News |
COPILOT partnered with Anomaly’s New York office on their new Jolly Ranchers campaign, spanning several television and preroll commercials. Along with the new tag line “Keep On Sucking!”, Anamoly has brought the five Jolly Ranchers flavors (blue raspberry, apple, watermelon, cherry and grape) to life as animated characters.
COPILOT managed the audio side of creative production to develop each character’s unique sounds. A sample library of character expressions and moods was then built so that the creative team at Anamoly can quickly craft customized social media content on a daily basis. See some of our work below the fold: