On 11, Jan 2019 | In News |
We’ve been behind the scenes for a while bringing the sonic world of the Fruit Gang to life. Read more at candyindustry.com about how this incredibly fun creative campaign has revitalized the brand and been recognized by industry peers.Read more…
On 23, Aug 2018 | In News |
Bethesda and COPILOT recently spoke to Variety about the song’s success, which has included some time in the Billboard Hot 100 and Hot 50 Country charts.
We really enjoyed bringing to life the vision of Bethesda Game Studios’ Todd Howard and Mark Lampert, merging John Denver’s classic “Take Me Home, Country Roads” with the vocal approach of The Inkspots. Finding Spank Live on the streets of NYC and putting together an all-star band (including Hamilton Broadway’s bassist!) were probably the funnest parts of the musical journey.
The song was used in the stunning official trailer for Fallout 76, which is set in West Virginia, and released on July 4th with all of Bethesda’s proceeds benefiting Habitat For Humanity. Grab a download, support a good cause and let us know what you think!
COPILOT was honored to take home Best Original Music at the AICE Awards in Los Angeles this month. This iconic and unforgettable advertising campaign has inspired countless little girls, and we were thrilled to be able to contribute a delicate chamber string score by composer Naren Rauch.
Video after the jump.
We love that we had a small hand in this literally ground-breaking, conversation-starting and innovative campaign. Ad Week provides the full recap: 4 Grand Prix, 18 total Lions, and untold numbers of inspired little girls, including some COPILOT offspring. While the statue is the main event, getting the emotional tone right for the accompanying film was critical to the campaign being understood and not misunderstood, and we’re glad we were there to help. Video after the jump.
Ravi recently joined the excellent podcast Making Ways, which is all about the unusual paths of creative professionals. What motivated him to drop electrical engineering and end up writing jingles in NYC? Find out! Have a listen now on soundcloud or even better, subscribe on iTunes! Go deeper and check out the full article at medium.
COPILOT took home the Best Original Song at the 5th Annual AMP Awards for Music and Sound last night in New York. The winning entry was the Fallout 4 “Nuka World Official Trailer,” created by Bethesda Game Studios. It features a fun, campy and period-accurate jingle for a fictional theme park called “Nuka World.” This marks the fifth straight year COPILOT has won at the AMP awards, a show that is decided upon by fellow composers and producers. Shootonline has the full list of winners.
From Left to Right: Paul Greco (J. Walter Thompson), Jason Menkes, Ravi Krishnaswami, Keith D’Arcy (Songs Publishing)
Two years after releasing “E.p. #1” under the name HYBIRD (see our earlier story), our very own Ravi Krishnaswami has just put out his first full length record, Gemini, on Off Atlas Records, who describe the album as “A seamless blend of modern indie-pop, 80s new wave, and searching folk, crafted with a composer’s precision, while retaining the ‘fluidity of line’ found in stream-of-consciousness art music.”
Click through for streaming and links galore!
COPILOT was excited to be part of some groundbreaking work from McCann for International Women’s Day. Read Adweek’s full piece here.
Pedestrians in lower Manhattan had a new piece of branded art to ponder on Tuesday morning, as McCann New York and client State Street Global Advisors conspired in the middle of the night to drop a statue in Bowling Green Park of a girl facing off against the famous Wall Street Charging Bull.
The music business and jingle world have evolved tremendously over the last decade. Major disruptions like the democratization of studio technology and the decline in CD sales have clarified the role of the “jingle composer.” So says partner/CD Ravi Krishnaswami in an engaging four-part blog series called Stuff I’ve Learned Writing Music For Advertising at NewMusicBox, a publication of NewMusicUSA, a highly respected organization promoting new music.
Here are links to each part: