The music business and jingle world have evolved tremendously over the last decade. Major disruptions like the democratization of studio technology and the decline in CD sales have clarified the role of the “jingle composer.” So says partner/CD Ravi Krishnaswami in an engaging four-part blog series called Stuff I’ve Learned Writing Music For Advertising at NewMusicBox, a publication of NewMusicUSA, a highly respected organization promoting new music.
Here are links to each part:
We’re thrilled to be part of World Wildlife Fund’s amazing “Together” app, which was just refreshed as part of Apple’s “Apps for Earth” initiative. Partner/CD Ravi Krishnaswami, a/k/a Hybird composed an original song and underscore for the app, its trailer, and its “shareable video,” which were designed by AKQA (DC). The song “Together” is part of a three song debut E.P. available to stream on Spotify and SoundCloud, and to purchase at iTunes and Amazon. “Underneath the Wild Blue Light” appears in WWF’s recent “Explore” eBook. Our music was provided pro-bono for WWF and a portion of digital sales will be donated back to the organization. Click below to learn more and to stream the songs now!
COPILOT loved collaborating with Rokkan and Ghost Robot on the Humane Society‘s campaign for “Same Day Pups: Puppy Drone Delivery.” A classic song from 1904 was revived and repurposed, with a fresh feel and bright new sound. It was an honor to work on this project and help raise awareness for an “Upworthy” cause. Music is truly at its best when it can be used to help others. Also, be sure to check out this viral video in Ad Age!
COPILOT is humbled and honored to have won ‘Most Effective Use of Music in a Non-Broadcast Medium’ at the AMP Awards! A huge thank you to our amazing international team of composers for making “Samba of the World” so incredible, unique and memorable. We also want to congratulate all the other nominees and winners! Check out the winning project here: Read more…
Buckle up, it’s going to be a high climb to the top! Eight different gears, eight different artists and COPILOT at the heart of it all. We loved teaming up with Acura and Razorfish on this unique project that included amazing emerging bands, DJs and producers. Artists were assigned a different gear function which inspired them to create innovative and exciting tracks. With the different speeds given to each act, we had the privilege of seeing these projects accelerate from the ground up.
COPILOT loved partnering with Leo Burnett and Jell-O to revive their classic jingle. This fun, friendly and flavorful spot features a throwback tag that is sure to have you singing along. Check out our recent collaboration with this classically delicious brand.
Also be sure to check out this article from Ad Age about the spot!
Rock Icon and “Godfather of Punk” Iggy Pop’s weekly broadcast on BBC Radio recently featured his favorite music from Germany. The 2-hour special “Here Come The Germans” covered everything from Wagner to Rammstein, including “Berlin Boys & Stuttgart Girls” by Viktor & Die Vokalisten.
Here’s the insane part… Viktor & Die Vokalisten was created by COPILOT for the video game “Wolfenstein: The New Order”!
Every country has its own Samba, its own joy, its own way of dancing with a football. And since every unique dance needs a unique song, Visa asked COPILOT to find musicians from each of the 32 qualified countries to reimagine the Brazilian favorite “Maria Caipirinha” (Samba da Bahia). Then they asked 32 filmmakers to share how their nation celebrates the FIFA World Cup.
The result is The Samba of the World, a spirited musical journey around the globe. Get to know each country’s wonderfully unique way of celebrating – including regional dance moves, food fans enjoy on match days, the type of gear they wear, and even their country’s football rituals and history.
On 27, May 2014 | In Press |
As COPILOT dives into the game audio market, we continue to hold fast to our creative ideals, paving the way for music of the future. Or should we say… past? Our latest project will make your head spin, so head over to Fast Co.CREATE and read the rundown on how we literally rewrote history for the alternate 1960s universe of Wolfenstein: The New Order.