Ravi recently joined the excellent podcast Making Ways, which is all about the unusual paths of creative professionals. What motivated him to drop electrical engineering and end up writing jingles in NYC? Find out! Have a listen now on soundcloud or even better, subscribe on iTunes! Go deeper and check out the full article at medium.
Two years after releasing “E.p. #1” under the name HYBIRD (see our earlier story), our very own Ravi Krishnaswami has just put out his first full length record, Gemini, on Off Atlas Records, who describe the album as “A seamless blend of modern indie-pop, 80s new wave, and searching folk, crafted with a composer’s precision, while retaining the ‘fluidity of line’ found in stream-of-consciousness art music.”
Click through for streaming and links galore!
COPILOT was excited to be part of some groundbreaking work from McCann for International Women’s Day. Read Adweek’s full piece here.
Pedestrians in lower Manhattan had a new piece of branded art to ponder on Tuesday morning, as McCann New York and client State Street Global Advisors conspired in the middle of the night to drop a statue in Bowling Green Park of a girl facing off against the famous Wall Street Charging Bull.
The music business and jingle world have evolved tremendously over the last decade. Major disruptions like the democratization of studio technology and the decline in CD sales have clarified the role of the “jingle composer.” So says partner/CD Ravi Krishnaswami in an engaging four-part blog series called Stuff I’ve Learned Writing Music For Advertising at NewMusicBox, a publication of NewMusicUSA, a highly respected organization promoting new music.
Here are links to each part:
We’re thrilled to be part of World Wildlife Fund’s amazing “Together” app, which was just refreshed as part of Apple’s “Apps for Earth” initiative. Partner/CD Ravi Krishnaswami, a/k/a Hybird composed an original song and underscore for the app, its trailer, and its “shareable video,” which were designed by AKQA (DC). The song “Together” is part of a three song debut E.P. available to stream on Spotify and SoundCloud, and to purchase at iTunes and Amazon. “Underneath the Wild Blue Light” appears in WWF’s recent “Explore” eBook. Our music was provided pro-bono for WWF and a portion of digital sales will be donated back to the organization. Click below to learn more and to stream the songs now!
COPILOT loved collaborating with Rokkan and Ghost Robot on the Humane Society‘s campaign for “Same Day Pups: Puppy Drone Delivery.” A classic song from 1904 was revived and repurposed, with a fresh feel and bright new sound. It was an honor to work on this project and help raise awareness for an “Upworthy” cause. Music is truly at its best when it can be used to help others. Also, be sure to check out this viral video in Ad Age!
COPILOT is humbled and honored to have won ‘Most Effective Use of Music in a Non-Broadcast Medium’ at the AMP Awards! A huge thank you to our amazing international team of composers for making “Samba of the World” so incredible, unique and memorable. We also want to congratulate all the other nominees and winners! Check out the winning project here: Read more…
Buckle up, it’s going to be a high climb to the top! Eight different gears, eight different artists and COPILOT at the heart of it all. We loved teaming up with Acura and Razorfish on this unique project that included amazing emerging bands, DJs and producers. Artists were assigned a different gear function which inspired them to create innovative and exciting tracks. With the different speeds given to each act, we had the privilege of seeing these projects accelerate from the ground up.
COPILOT loved partnering with Leo Burnett and Jell-O to revive their classic jingle. This fun, friendly and flavorful spot features a throwback tag that is sure to have you singing along. Check out our recent collaboration with this classically delicious brand.
Also be sure to check out this article from Ad Age about the spot!