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COPILOT and Anomaly Help Jolly Ranchers “Keep On Sucking!”

On 04, Dec 2015 | In News |

COPILOT partnered with Anomaly’s New York office on their new Jolly Ranchers campaign, spanning several television and preroll commercials.  Along with the new tag line “Keep On Sucking!”, Anamoly has brought the five Jolly Ranchers flavors (blue raspberry, apple, watermelon, cherry and grape) to life as animated characters.

COPILOT managed the audio side of creative production to develop each character’s unique sounds.  A sample library of character expressions and moods was then built so that the creative team at Anamoly can quickly craft customized social media content on a daily basis. See some of our work below the fold:

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