Fun fact: A sonic identity can have as much, if not more impact on how a brand is perceived as its visual identity, at a fraction of what it costs to produce and implement. Research has shown that and effective sonic strategy can improve brand communication efficiency and perception by as much as 30%.
As experts in the field of sonic branding, original music production and sound design, we are perfectly matched for the task of creating a unique palette of sounds and music to complement a brand launch or refresh. Because of our strong involvement from principals and diverse network of composers, sound designers and engineers, we are an incredibly flexible shop, and will be able to rapidly adjust to your needs as the project progresses, without ever losing the overall strategy. Here are some of our favorite pieces:
Take 2 Games: Private Division Powerful and simple branding for a new indie game division of a AAA publisher.
Wall Street Journal LIVE Branding package for WSJ’s ground-breaking video content platform.
AMC: Original Series The iconic opening logo treatment that launched Mad Men, Breaking Bad and Walking Dead and signaled AMC’s hugely successful move into original content.
WGBH: World Voices Branding package for boutique television channel launched by WGBH.
Conservation International: Ocean Health Index Branding for a good cause is always a good move.
Association of Music Producers: 2014 AMP Awards Opening title branding that has to embody the power of music and sound.
We’ve been behind the scenes for a while bringing the sonic world of the Fruit Gang to life. Read more at candyindustry.com about how this incredibly fun creative campaign has revitalized the brand and been recognized by industry peers.
We really enjoyed bringing to life the vision of Bethesda Game Studios’ Todd Howard and Mark Lampert, merging John Denver’s classic “Take Me Home, Country Roads” with the vocal approach of The Inkspots. Finding Spank Live on the streets of NYC and putting together an all-star band (including Hamilton Broadway’s bassist!) were probably the funnest parts of the musical journey.
The song was used in the stunning official trailer for Fallout 76, which is set in West Virginia, and released on July 4th with all of Bethesda’s proceeds benefiting Habitat For Humanity. Grab a download, support a good cause and let us know what you think!
COPILOT was honored to take home Best Original Music at the AICE Awards in Los Angeles this month. This iconic and unforgettable advertising campaign has inspired countless little girls, and we were thrilled to be able to contribute a delicate chamber string score by composer Naren Rauch.