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18

Jun
2014

In News
Press

Visa’s Samba of the World Showcases COPILOT’s International Talent

On 18, Jun 2014 | In News, Press |

Every country has its own Samba, its own joy, its own way of dancing with a football. And since every unique dance needs a unique song, Visa asked COPILOT to find musicians from each of the 32 qualified countries to reimagine the Brazilian favorite “Maria Caipirinha” (Samba da Bahia). Then they asked 32 filmmakers to share how their nation celebrates the FIFA World Cup.

The result is The Samba of the World, a spirited musical journey around the globe. Get to know each country’s wonderfully unique way of celebrating – including regional dance moves, food fans enjoy on match days, the type of gear they wear, and even their country’s football rituals and history.

Watch the videos at the Visa World Cup site where you can jump between all 32 films by selecting each country’s flag. Or head straight to The Samba of the World YouTube playlist.

Oh, and after you stop dancing, have a look at some press…

VISA WORLD CUP CAMPAIGN SHOWS EVERYONE IS DRIVEN TO WIN – Fast Company

VISA SAMBA OF THE WORLD CUP – The Inspiration Room

Visa’s World Cup site lets us know every nation has a samba – Adland.TV

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