COPILOT Helps AT+T Rethink Business
On 16, Feb 2011 | In News |
BBDO’s current campaign for AT&T puts the focus on the ease and connectivity of the company’s global network. For the campaign’s debut (which aired during this year’s Super Bowl pre-game show) COPILOT was brought in to create a musical score that felt at home in the various global settings while avoiding World Music stereotypes. COPILOT partner Ravi Krishnaswami found the right balance with an ensemble of hand-played string and percussion instruments (kora, bazouki, marimba, etc.) that carry you through the story without sounding too big and “important”.