Ravi’s Blog Series At NewMusicBox: A Detailed Look Behind What We Do

The music business and jingle world have evolved tremendously over the last decade. Major disruptions like the democratization of studio technology and the decline in CD sales have clarified the role of the “jingle composer.” So says partner/CD Ravi Krishnaswami in an engaging four-part blog series called Stuff I’ve Learned Writing Music For Advertising at NewMusicBox, a publication of NewMusicUSA, a highly respected organization promoting new music. 

Here are links to each part:

1. The Evolving Ecosystem 

2. Problem Solver, Not Widget Maker

3. References, Briefs And Conference Calls

4. Why I Keep Doing This