Our first conversation with Visa’s digital agency started with a very simple premise: Visa is “everywhere you want to be,” so how could we build something that actually did that? 32 amazing tracks later, we are the musical directors for a ground-breaking music video experience that allows soccer fans to jump from country to country in real time, with passionate and authentic arrangements developed in collaboration with local composers and musicians.
We leveraged our international talent pool and academic backgrounds in ethnomusicology on this project, and while it wasn’t always easy, it was a thrill to see it all come together. Learn more by watching our case study:
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