“The Samba of the World” Honored at 2015 Cannes Lions and London International Awards

Our expansive set of arrangements for Visa’s Fifa World Cup experience, the “The Samba of the World”  was recently shortlisted at the 2015 Cannes Lion Awards and named as finalist at the London International Awards, in the song arrangement category. We are also thrilled that our work in collaboration with AKQA, Skunk and our musical partners around the world was recognized in the Cyber/Web Campaign category  at Cannes. Words don’t fully describe the experience, so watch all the films here.

Our first conversation with Visa’s digital agency started with a very simple premise: Visa is “everywhere you want to be,” so how could we build something that actually did that? 32 amazing tracks later, we are the musical directors for a ground-breaking music video experience that allows soccer fans to jump from country to country in real time, with passionate and authentic arrangements developed in collaboration with local composers and musicians.

We leveraged our international talent pool and academic backgrounds in ethnomusicology on this project, and while it wasn’t always easy, it was a thrill to see it all come together. Learn more by watching our case study: