Visa FIFA Samba of the World
Our first conversation with Visa’s digital agency started with a very simple premise: Visa is “everywhere you want to be,” so how could we build something that actually did that? 32 amazing tracks later, we are the musical directors for a ground-breaking music video experience that allows soccer fans to jump from country to country in real time, with passionate and authentic arrangements developed in collaboration with local composers and musicians. We leveraged our international talent pool and academic backgrounds in ethnomusicology on this project, and while it wasn’t always easy, it was a thrill to see it all come together.
Relive our favorite arrangements with this Interactive Mashup!
To learn more about the production of “Visa FIFA Samba of the World”, watch our Case Study Video featuring directors, arrangers and artists.
Watch all 32 films that became part of Visa’s most adventurous World Cup campaign ever. More importantly, listen to the sound of the world coming together to sing the same song in many languages, styles and grooves.
Asia, Pacific & Middle East